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Consistent Publishing and Updating for SEO Success
Publishing new, well-researched content regularly is crucial for signaling to Google and engaging users. Aim for at least one quality piece per month and gradually increase content velocity. Updating existing content periodically is valuable for SEO; aim for monthly updates for a more aggressive approach or once every three months if time-constrained. Adding an updated date to content can provide value to users and signal relevancy to Google. Google's systems are sophisticated enough to distinguish between simple date changes and substantial content updates, so updating published dates should be based on the extent of changes and what is most helpful for the user.