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The Pre-Test Practitioners: Jon Evans, System1 & Pedr Howard, IPSOS
On Strategy Showcase
Engage, Reflect, and Evaluate
The process of assessing content involves two distinct phases: initially, viewers absorb the material without concentrated effort, allowing them to form gut reactions and associations with the brand. After this initial impression, viewers are prompted to re-watch the content, facilitating a deeper engagement and critical evaluation of their responses.
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