

The Pre-Test Practitioners: Jon Evans, System1 & Pedr Howard, IPSOS
37 snips Jul 8, 2024
Two industry experts, Jon Evans from System1 and Pedr Howard from IPSOS, discuss the importance of pre-testing in advertising research. They highlight the need for a nuanced approach, emphasizing emotional responses, idea comprehension, and brand recognition. The conversation also touches on early-stage research, testing advertising platforms, and the challenges of measuring advertising impact.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Intro
00:00 • 5min
Importance of Pre-testing in Advertising Research
05:00 • 11min
Importance of Pre-Testing in Advertising
15:41 • 7min
Exploring Early Stage Research and Emotional Angle in Advertising
23:07 • 6min
Testing Advertising Platforms and Brand Perception
28:42 • 16min
The Importance of Pre-Testing in Advertising
44:20 • 9min
Discussing Challenges in Measuring Advertising Impact and Importance of Real Brand Metrics
53:34 • 2min