AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
2min snip
20Growth: The 7 Core Levers to Win at Consumer Subscription: Growth Loops, CAC + LTV Benchmarks, Pricing, Packaging, Notifications, Discounts, Paywalls | The Breakdown with Phil Carter
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
Embrace Seasonality, Innovate in Downtime
Seasonal behavior is inherent in certain app categories, particularly in education, where user engagement dramatically decreases during summer. Companies must recognize these natural user dynamics, which cannot be overcome by marketing efforts alone. To mitigate the impact of seasonal lows, organizations can strategically use downtime for substantial product investments, such as preparing major launches for back-to-school periods or addressing technical debt. Expanding internationally can also serve as a buffer, allowing companies to draw users from regions with different seasonal patterns. Lastly, diversifying the product offerings to include elements less affected by seasonality can provide additional resilience against dips in usage.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode