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#83: How to Become an Authority in Your Niche
Business Made Simple Podcast
What's the BIGGER problem?
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i. think all of us need to ask the question, what's the bigger problem here? You know, this is what i did to start story brand. It was a conference company. And we've turned that into a 15 million dollar business. So we've tenexed the business by solving a more lucrative problem in the market place. If you own a problem and it's a lucrative problem to solve, people will pay money for the solution. Then you've got a shot at growing a really, really great business. That's to day's plan of action.
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