Decoder with Nilay Patel cover image

Why Spotify wants to look like TikTok, with co-president Gustav Söderström

Decoder with Nilay Patel

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How Spotify Makes Decisions Internally

Spotify believes in a different approach to decision making from the traditional Silicon Valley mantra of 'move fast and break things'. They emphasize the importance of a socratic debate and reasoning through problems with a diverse group of intelligent individuals. They use multiple frameworks and debate extensively to arrive at the right decisions. Talking is considered cheap, so they engage in a lot of it to ensure they make informed choices. They believe that AB testing is not as cheap as perceived and can be incredibly expensive.

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