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S9 E6: The Cheesecake Factory Menu of DTC with Cody Plofker
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Prioritize Research Over Format
For effective creative team development, prioritize building a multifaceted team that includes a creative strategist with diverse backgrounds such as video production, media buying, copywriting, or content creation. Their ability to handle multiple roles enhances team versatility. While aspects like format, concept, and iteration are essential, the cornerstone of successful creative work lies in thorough customer research. Understanding customer needs and desires is paramount for creating relevant and impactful content.
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