Field of streams: sports viewing changes
Economist Podcasts
Evolution of Sports Media in Streaming Era
Media companies heavily invest in sports broadcasting as it plays a significant role in their profits. While most TV content has shifted to streaming platforms, sports have remained on cable, attracting a loyal audience. However, with the rise of streaming services and the migration of viewers, companies are navigating the challenge of transitioning sports content to streaming without jeopardizing their cable profits. The shift towards streaming for sports content is inevitable and expected to occur in the near future.
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