Evolution of Sports Broadcasting to Streaming Platforms

Sports broadcasting is shifting towards streaming platforms, impacting traditional broadcasters who heavily rely on sports coverage. Major media companies in the US allocate a significant portion of their content budgets to live sports rights, demonstrating the pivotal role of sports content in the media ecosystem. The transition to streaming poses challenges as broadcasters balance the shift to attract a younger audience on streaming platforms while maintaining profits from traditional cable subscriptions. The move towards streaming is reshaping the dynamics of sports consumption and broadcasting strategies.