Economist Podcasts
Field of streams: sports viewing changes
Jul 26, 2024
In this discussion, Tom Wainwright, The Economist's media editor, and Oliver Carroll, the publication's Ukraine and Russia correspondent, delve into the evolving landscape of sports viewership, emphasizing the shift towards streaming for events like the Olympics. They also tackle the alarming case of journalist Evan Gershkovich, shedding light on Russia's justice system and international diplomatic tensions. Lastly, they engage with the viral phenomenon of Kamala Harris as a 'brat,' exploring how social media shapes political narratives today.
24:11
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Quick takeaways
- Sports broadcasting is transitioning to streaming platforms, impacting traditional broadcasters and reshaping sports consumption dynamics.
- Streaming platforms like Netflix are acquiring live sports rights to attract a wider audience and capitalize on advertising opportunities, signaling a shift in content offerings.
Deep dives
Evolution of Sports Broadcasting to Streaming Platforms
Sports broadcasting is shifting towards streaming platforms, impacting traditional broadcasters who heavily rely on sports coverage. Major media companies in the US allocate a significant portion of their content budgets to live sports rights, demonstrating the pivotal role of sports content in the media ecosystem. The transition to streaming poses challenges as broadcasters balance the shift to attract a younger audience on streaming platforms while maintaining profits from traditional cable subscriptions. The move towards streaming is reshaping the dynamics of sports consumption and broadcasting strategies.
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