Crucial Takeaways From Our 6-Hour Whiteboard Session | Espresso Hour Episode 11
The Espresso Hour
The Marketing is just bite-size teasers for your info products.
The marketing function in scaling a business involves taking the existing curriculum or product and breaking it down into numerous smaller pieces like tweets, LinkedIn posts, essays, and email courses. This approach creates a compounding effect by turning the intellectual capital into valuable, bite-size teasers for info products.
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