#147: John Lowry—Unlocking the Secrets of Effective Negotiation
Why That Worked – Presented by StoryBrand.ai
Maximizing Negotiation Skills with 'Negotiation Made Simple'
The book 'Negotiation Made Simple' by John Lowrie is highly recommended for coaches to enhance their negotiation skills with clients and in their own business dealings. The book helps in coaching clients on negotiation techniques, thereby providing additional value as a coach. Understanding whether a negotiation is competitive or cooperative is crucial for success in negotiations. By implementing the insights from the book, coaches can strengthen their negotiation abilities and grow their businesses effectively.
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