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How to Spot Billion-Dollar Opportunities | Marc Lore (Archived Episode)

Tom Bilyeu's Impact Theory

NOTE

Embrace the Impossible for Market Opportunity

Identifying market gaps often involves recognizing what established companies deem unfeasible. Challenges like shipping costs and low profitability for essential items can deter large competitors, creating opportunities for smaller innovators. Despite difficulty in profitability, if there is evident consumer demand for a service—such as convenient diaper delivery—success becomes plausible. Thus, a bold approach to perceived obstacles can reveal significant market potential.

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