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Redefining Local Media Success: Strategic Insights with Geoff Sharpe of Lookout Media
Send & Grow by SparkLoop
Building Revenue through Membership and Ads in Local Publications
Local publications are diversifying revenue streams with a mix of memberships and ads. Shifting focus from page views to quality content is crucial for success. For local news, the hook for consumer engagement must be different, focusing on exclusivity or unique content that AI cannot replicate. Establishing relationships through deeper reporting and community support is key for sustainable growth.
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