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#184: Amy Porterfield – Her step-by-step process for MASSIVE product launches [Greatest Hits]
Creator Science
Test, Experiment, and Build Before You Spend
A successful approach to digital marketing emphasizes creating valuable content before launching paid advertisements. Initial campaigns should leverage effective content strategies, such as three value-focused videos followed by a sales video. Continual testing and experimentation with different ad formats—like static images, direct-to-camera videos, or voiceover B-roll—are essential, as each year brings varied results. For beginners launching their first course, the focus should be on developing skills in webinars, copywriting, and sales pages, rather than immediate investment in paid ads. Once some revenue is generated, it's advisable to reinvest a set budget into advertising to scale efforts effectively.
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