Creator Science #184: Amy Porterfield – Her step-by-step process for MASSIVE product launches [Greatest Hits]
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Aug 13, 2024 Amy Porterfield, an online marketing expert and creator of a multimillion-dollar education business, shares her remarkable journey from a corporate career to entrepreneurial success. She discusses her step-by-step strategy for launching courses, highlighting the critical role of webinars in driving sales. Amy also dives into effective email list growth techniques and how to build a strong team, emphasizing the importance of leadership and delegation in her thriving business. Plus, get insights on overcoming initial failures to utilize feedback for future successes!
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Working for Tony Robbins
- Amy Porterfield worked for Tony Robbins for seven years in corporate marketing.
- This experience provided valuable insights and skills, but she desired more freedom.
First Launch Failure
- Amy's first course launch in 2011 was a flop, earning only $267.
- This failure stemmed from teaching a topic outside her expertise and a small email list.
Expertise and Email List
- Focus on your expertise (10% edge) when creating a course.
- Build an email list to have a direct communication channel with your audience.
