Play to Win in Marketing Investments

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Making the right decision in marketing is crucial to ensure a positive return on investment. Participating in events like the Super Bowl should be approached with a 'winner takes all' mentality to avoid wasting resources. It is important to analyze and measure the impact of marketing investments, as simply participating without achieving desired results can lead to significant financial losses. When making marketing decisions, always consider the potential return on investment and focus on strategies that lead to success.

The on-field Super Bowl went down to the wire, but the TV ads battle was a rout. That’s what one of the ad world’s most influential leaders, Autodesk chief marketing officer Dara Treseder, tells Rapid Response host Bob Safian, arguing that when brands spend $7 million for a 30-second slot, it’s winner-take-all. She also explains how the Super Bowl sets the tone for the year ahead in marketing, and outlines why three metrics — being memorable, ownable, and relevant — matter most in delivering a positive return on marketing. So… was the winner Bud Light, BMW, Doordash, Verizon, or someone else? Listen in!

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