Loss aversion, as described by Daniel Kahneman, suggests that humans feel the pain of loss more intensely than the pleasure of gain. This means that to make a change, the potential gain needs to be two to three times bigger than the possible loss. This phenomenon contributes to people staying in unfulfilling situations, as the new option must appear significantly better to justify leaving. This behavior is rooted in our evolutionary history of trading, where there was a risk of not receiving an equal trade. Ultimately, this aversion to loss can hinder individuals from pursuing better opportunities that could serve them well.

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