Building on Rented Land: Syndication Strategies

The practice of turning off blog comments on websites in favor of social platform engagement has become standard. Native content on platforms facilitates conversations and collaborations as it is where the audience interacts. Building on both owned and rented land through syndication strategies is key. Utilizing social platforms for exposure and engagement, while maintaining detailed content on a website, is a balanced approach. Leasing some land from social platforms to benefit from exposure and audience engagement is recommended in today's digital landscape.