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#181: Dr. K – The Harvard Psychiatrist helping creators with performance, burnout, and dealing with negative feedback.
Creator Science
Clarity and Action in Video Content
Video content needs to be clear about its target audience and provide actionable steps for viewers. For a video to be successful, it should clearly identify who the video is for and what the viewers need to do after watching it. A video about complex topics like hormones may lack success if the target audience and the actionable steps are not clearly defined. On the contrary, when creating content about specific topics like ADHD and menstrual cycles, defining the target audience (women with ADHD or related queries) and suggesting actionable steps is crucial for the video's effectiveness. Without a clear 'then what' at the end of the video, providing guidance or next steps, the content may fall short in engaging and empowering the viewers.
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