The middle market, comprising the majority of the population, drives value in the long run for corporations, technologies, and cultural ideas. Unlike early adopters or those resistant to change, the middle market waits for technologies to be proven and accepted before embracing them. This group's preferences influence the success of products like hit music and the growth of technologies. The media, often focused on early adopters, may overlook the power and significance of the middle market. Being part of this larger segment is crucial for the sustained success of businesses, technologies, and cultural concepts.