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The Twitter DeSaster and the Surgeon General’s Social Media Warning
Pivot
The Naming of HBO Max: A Brand Strategist's Perspective
The decision to name the brand Max was likely made by a dominant team member without considering branding strategy/nNaming the brand after HBO would have been a better choice for its association with quality and storytelling/nChoosing a name like Zaz would have been more memorable/nSome brand name changes don't make sense to brand strategists but people eventually get used to them
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode