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The NBA
Acquired
Embracing Technology in Sports and the Age Demographics of Fans
The NBA chose an international partnership with Turner for its League Pass offering while MLB opted for its own streaming service powered by BamTek. This decision has put NBA in a favorable technological position compared to MLB. The average age of a baseball fan is fifty-nine, while the age of an NBA fan is forty-three. Among thirteen to seventeen-year-olds, the NBA is favored by fifty-seven percent as their favorite sport, indicating a strong hold on the younger demographic.
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