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The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch cover image

20Product: The Secret to Successful Onboarding from Notion and Airtable, The Biggest Mistakes Startups Make in PLG Today& Why 90% of Onboarding Today is Done Poorly with Lauryn Isford, Head of Product Growth @ Notion

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

NOTE

Understand User Intent for Effective Onboarding

Effective user onboarding requires recognizing the diverse motivations of users, which may differ significantly even if they appear similar based on their sign-up credentials. By directly asking users about their intent—whether for personal use, team collaboration, or business evaluation—product builders can better align their offerings with the specific needs of each user, leading to enhanced value perception and satisfaction.

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