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Low-Effort, High-Impact Podcasting: Tips to Build a Successful Niche Podcast in 2024 [Best Of]
Distribution First
Strategic Podcast Creation for Marketing Objectives
Identifying the why behind marketing challenges such as lack of brand visibility, reluctance of clients to participate in public relations activities, and the marketing team's events not translating into significant ROI can guide the development of a podcast to address these issues. By aligning the podcast content with the specific objectives, such as brand awareness, case studies, or event promotion, and strategically planning distribution and guest outreach, a clear path forward for creating a successful podcast that serves marketing goals emerges.
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