"Turpentine VC" | Venture Capital and Investing  cover image

E19: Union Square Venture’s Rebecca Kaden on How the Firm Develops Their Theses

"Turpentine VC" | Venture Capital and Investing

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USB's Sacred and Core Principles

USB's core principles revolve around a small partnership-driven model, consensus-driven decision making, and an equal partnership that is idea-driven. The firm prioritizes flexibility at the edges, rather than strict structure, rules, or processes. USB believes in optimizing performance while also enjoying the investment process, and their approach is constrained by their commitment to a partnership-driven model and a specific stage of investment.

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