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Jesse Itzler's Exact Playbook For Creating HIT AFTER HIT
My First Million
How Zico Coconut Water Got a Partnership with Coke
The founder of Zico Coconut Water shared how a partnership with Coke was formed through connections and strategic actions. By leveraging relationships with influential individuals like a customer at Marquee Jet and actor Matt Damon, a meeting was arranged with Coke where the president emphasized the importance of brands. The founder then approached Zico, and the partnership was established. To seal the deal with Coke, the founder involved Matt Damon in creating a memorable short film showcasing coconut water, which ultimately led to Coke acquiring Zico. This success story highlights the significance of leveraging connections, being memorable in meetings, and taking strategic risks in business ventures.
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Listen to the best highlights from the podcasts you love and dive into the full episode