The concept of the maker vs. manager schedule is crucial for creators in various fields. A manager operates on a tightly packed calendar, shifting between tasks frequently, which can lead to decreased productivity and increased busyness. However, the maker schedule advises breaking the day into focused sprints of 90 minutes to two hours where the creator can deeply engage with their most important or interesting work. This approach allows for greater productivity and leaves room for flexibility and spontaneity, fostering a more present and creative mindset.

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