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Nobody Knows You Exist. Advertise More | Ep 753
The Game with Alex Hormozi
Repetition Breeds Recognition
People often underestimate the effectiveness of repetition in advertising. Individuals can become fatigued by their own marketing messages long before the target audience even registers them. Given the overwhelming amount of content and distractions that vie for the audience's attention, it is common for potential customers to be unaware of a brand's existence or its messages. The key insight is that audiences require reminders of essential information rather than new teachings. Marketers should embrace the necessity of repeated exposure to their brand and core messages, as it leads to better recognition and engagement over time.
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