The Game with Alex Hormozi

Nobody Knows You Exist. Advertise More | Ep 753

11 snips
Aug 23, 2024
Discover why consistent advertising is crucial for early business growth. Learn how repetitive messaging can boost brand awareness and help achieve that first million in revenue. Delve into the core four strategy for effective marketing while maintaining product quality. Explore the importance of integrating sales and advertising for operational efficiency. Plus, hear about the pivotal role of a Chief Revenue Officer in enhancing customer engagement and retention.
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ADVICE

Advertise More To Be Known

  • Advertise aggressively when starting out because no one knows you exist initially.
  • Your audience needs to be reminded of your message repeatedly more than they need new teachings.
ANECDOTE

Book Launch Advertising Anecdote

  • Despite extensive advertising for his book launch, very few people recognized it when meeting him.
  • This illustrates how much repetition is needed for customers to remember a message.
ANECDOTE

Henry Ford's Marketing Story

  • Henry Ford's CMO saw daily ads repeatedly but Ford said they hadn't even started running the campaign.
  • This shows how customers need multiple exposures before messages sink in.
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