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How Gen Z Destroyed The Marketing Funnel With Lauren Petrullo
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Exploring Immersive Visual Content Marketing for Gen Z Consumers
Visual content marketing for Gen Z consumers is about creating immersive experiences through visually appealing and interactive articles. The goal is to grab attention with a visual representation of data instead of traditional text-heavy formats. Incorporating audio elements can enhance the immersive experience, making it more engaging. It is essential to consider that Gen Zers primarily consume content on their phones. By creating friction points in the content, such as visual displays that need to be completed before moving to the next section, marketers can keep the audience engaged and reward their interaction. Utilizing visual mediums at the top of the funnel is crucial for awareness, especially for Gen Z consumers. When discussing purchase behavior, there are differences in shopping behaviors between Millennials and Gen Zers, highlighting the importance of understanding these distinctions in marketing strategies.
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