Lenny's Podcast: Product | Growth | Career cover image

Crafting a compelling product vision | Ebi Atawodi (YouTube, Netflix, Uber)

Lenny's Podcast: Product | Growth | Career

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Article Framework and Visualizing the Product

The speaker describes the importance of creating an article framework before developing the actual content, emphasizing the need to focus on clarity and conviction in the headline to communicate the problem being solved effectively. Subtitles are highlighted as essential to further articulate the solution being offered. The strategy of visualizing the product is discussed, where participants were tasked with imagining app store screenshots representing the key features that solve identified problems. This visualization exercise helped in refining the product's key selling points and ensuring a cohesive storytelling approach.

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