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#156: Expert Secrets & Online Strategies with Russell Brunson

The Amy Porterfield Show

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The Crazy Zone and Weight Loss

In the weight loss market, innovative and unique ideas fall into a zone called the 'prolific zone'. These ideas may initially seem crazy to people, like putting butter in coffee for weight loss. Despite skepticism, if individuals try these ideas and experience positive results, they become passionately dedicated. Such unconventional approaches can gain significant traction and even reach mainstream media, exemplified by the success of the bulletproof coffee movement.

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