From Attention to Scale: The Billion Dollar Difference

The insight is that while getting paid a million dollars for an Instagram post sounds lucrative, building a successful products business can lead to scaling and much larger financial gains. This is evident in the case of Kylie Jenner, who chose to build a cosmetics brand and achieved a billion dollar valuation, showcasing the vast difference in scale between a million dollars and a billion dollars. The difference in scale is further highlighted by the analogy of time: a million seconds is approximately 13 days, while a billion seconds is around 33 years. This serves as a reminder of the exponential difference in value. Kim Kardashian's shift to running a private equity fund and leveraging her attention to scale businesses is also noted, but Kylie Jenner is credited as the trailblazer in understanding and capitalizing on this concept.