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Bill Magnuson, CEO of Braze $BRZE : Future of Mobile

"World of DaaS"

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Evolution of Customer Engagement Teams

The evolution of customer engagement teams has shifted from a focus on product delivery to interdisciplinary collaboration, including traditional marketing, data science, business analysts, product, and engineering teams. Successful customer engagement teams possess advanced data sophistication and close interconnection with technical delivery organizations to be an integral part of the product journey.

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