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Hinge: Justin McLeod (2021)
How I Built This with Guy Raz
The Challenges of Reviving a Cool Company
An investor was holding out, but the VC firm couldn't understand how a company could come back. The protagonist compares it to Timberlands and acknowledges that fashion brands and apps are different. However, the numbers for the new version of Hinge were impressive, with a 20 times more effective rate of getting people on dates. Eventually, in 2018, they succeeded.
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