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SaaS marketing magic: Guillaume Moubeche's Lempire Strategies
The Seed Stage - formerly "the June Podcast"
Focus on Selling, Not Just Product Development
Founders often fall into the trap of constantly improving their product instead of focusing on selling it effectively. While enhancing the product is within their control, ensuring revenue growth requires strong selling and marketing skills. It's easy to blame the product for poor conversions, but the root cause may lie in ineffective selling strategies. Understanding and catering to user needs is complex but essential for success, far more than just adding or removing product features. The temptation to keep adding features to please customers can be deceiving, as it might not address the core issue. Building features based on feedback is important, yet being overly reliant on it can lead to a false sense of progress and hinder actual sales. It's crucial to strike a balance between product development and effective sales tactics for sustained growth.
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