Balance Quantity with Quality for Success

Ad revenue is more than a simple financial offset; it comprises views and revenue per thousand views (RPMs), emphasizing the importance of understanding both metrics. It highlights the need for paired metrics, which combine quantity and quality, to drive effective outcomes. For instance, tracking the number of resolved issues alongside customer service ratings captures a fuller picture of performance. Recognizing the quality of the audience is crucial, especially when targeting business owners with high spending power, as higher RPMs indicate successful engagement with the desired demographic. Ultimately, the aim should be to increase views while ensuring they come from the right audience.