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The Impact of Call to Actions on Viewership and Revenue for Creators
The video reveals interesting insights applicable to creators. One key finding is that promoting multiple call-to-actions negatively impacts viewership and revenue. Instead, paying creators exclusively as the call-to-action is more effective. This challenges the traditional approach of asking the audience to do multiple things. The anatomy of an effective call-to-action should be analyzed. Additionally, when advertising Nebula, promoting BTS content or the absence of ads did not perform well. However, advertising high quality premium long form content proved successful.