Three books that impacted their YouTube journey

The podcast hosts discuss three books that have greatly influenced their YouTube journey. The first book mentioned is 'Unleashing the Idea Virus' by Seth Godin, which focuses on the spread of ideas. The hosts highlight the concept of creating a viral idea and the importance of making it worth spreading. The second book mentioned is 'Creativity, Inc.' by Ed Catmull, which delves into the creative collaboration process at Pixar. The hosts discuss the concepts of feedback, not associating too closely with ideas, and exploring different creative directions. The third book discussed is 'The Creative Act' by Rick Rubin, which explores the psychology of being a creator. The hosts mention concepts such as lowering the stakes, adapting to change, and continuous growth. Overall, these books have played a significant role in shaping their approach to content creation on YouTube.