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601. Multitasking Doesn’t Work. So Why Do We Keep Trying?
Freakonomics Radio
Focus Over Fragmentation
Research indicates that multitasking leads to a significant loss of productivity rather than the anticipated gains. Shifting attention between tasks results in wasted time as individuals struggle with the 'switch cost,' causing confusion and disorientation. The most effective approach for productivity is to concentrate on a single task for a limited period, then take a break before returning to it. Despite the growing demands from various digital and analog alerts requiring our attention, it is crucial to recognize that true productivity arises from focused effort rather than the illusion of efficiency created by multitasking.
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