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Why rebranding is a mistake most of the time (ConvertKit to Kit), Google AI Overviews only impacts 15% of queries; down from 84%, Gary Vee on the #1 marketing opportunity in 2024, Why productized services are not actual services
Marketing School - Digital Marketing and Online Marketing Tips
Upselling into Ongoing Service for Long-Term Success
The key to real profitability lies in upselling a productized service client to an ongoing service once you have demonstrated value and ensured their success. While productized services can be lucrative for a comfortable lifestyle, scaling through upselling to ongoing services is essential for long-term business growth and sustainability.
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