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$100M Leads Audiobook Part 6 – Run Paid Ads | Ep 591
The Game w/ Alex Hormozi
How Paid Ads Work: Reaching Cold Audiences
Paid ads are a fast and efficient way to reach a large audience. Instead of building your own audience, you pay others to showcase your offer. While the reach is guaranteed, getting your money back depends on how well you can make the ads work. Cold audiences may be less likely to respond, but by reaching more people, you increase your chances of success.
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