The Game with Alex Hormozi Part 6: Run Paid Ads | $100M Leads Book
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Aug 19, 2023 Discover the secrets to crafting profitable ads that capture the right audience. The discussion emphasizes key strategies for effective ad creation, from engaging copy to value-driven messages. Learn how to balance risks with rewards while scaling ad investments. Explore personal lessons learned from trial and error in advertising. Get actionable insights on optimizing landing pages and enhancing conversions to drive business success!
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First Paid Ad Success
- Alex Hormozi's first successful Facebook ad campaign for a gym used a simple, all-caps text ad offering a free six-week challenge.
- This resulted in $5,700 profit from a $1,000 investment, proving the potential of paid ads.
Paid Ads vs. Other Methods
- Paid ads offer a guaranteed reach, unlike organic content or outreach, allowing faster exposure to a larger audience.
- Efficiency is key, focusing on reaching the right people to maximize returns, rather than simply maximizing reach.
Scaling Paid Ads
- Start with a narrow, specific audience on a chosen platform and refine targeting to improve ad efficiency.
- Gradually expand your audience to a larger pool once profitability is established in the smaller niche.
