The Game w/ Alex Hormozi

$100M Leads Audiobook Part 6 – Run Paid Ads | Ep 591

Aug 19, 2023

50:50

Snipd AI

Entrepreneur Alex Hormozi shares his expertise in making profitable ads, targeting the right audience, crafting effective ad copy, and achieving efficient monetization. Key topics include creating and launching successful ad campaigns, the importance of mascots in branding, crafting compelling advertisements, maximizing ad efficiency, getting unlimited inspiration, creating multiple advertising angles, and the importance of efficiency in paid ads.

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Podcast summary created with Snipd AI

Quick takeaways

Identify the right platform and target audience to maximize the return on your advertising investment.

Craft compelling ads with attention-grabbing call-outs, value propositions, and clear calls to action to drive conversions.

Scale paid ads by tracking money, optimizing winning ads, and gradually increasing budget for continued growth.

Deep dives

Effective advertising relies on targeting the right audience

To run successful ads, it is crucial to identify the right platform and target the audience within that platform that aligns with your ideal customer profile. By narrowing down the audience, you increase the chances of getting engaged leads who are more likely to respond to your ads and convert into customers. Efficient targeting ensures that your ads reach the people who are most likely to be interested in your offer, maximizing the return on your advertising investment.

How to Use Callouts to Get Attention

01:25

How Paid Ads Work: Reaching Cold Audiences

01:17

Scaling Your Budget Based on Customer Acquisition

01:10

Call out the right people and have an amazing offer

01:20

Introduction

2min

Creating and Launching a Successful Ad Campaign

15min

The Importance of Mascots, Creating Effective Ads, and the 'What Who When' Framework

5min

Crafting Compelling Advertisements

5min

Maximizing Ad Efficiency and Getting Unlimited Inspiration

1min

Creating Multiple Advertising Angles and Effective CTAs

6min

The Importance of Efficiency in Paid Ads

17min

“If you want to become a great entrepreneur, you have to learn about them.” In this episode, Alex (@AlexHormozi) discusses his expertise in making profitable ads and shares his personal experience and insights on targeting the right audience, crafting effective ad copy, and achieving efficient monetization. Listen to learn from his experience and avoid the mistakes he made, with a focus on how to create ads that generate leads and drive profit.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Get your own copy of the book at acquisition.com/books

Wanna scale your business? ⁠Click here.⁠

Timestamps:

(0:58) - Run Paid Ads I: Making Ads

(11:32) - Elements Of Making an Ad

(34:19) - Run Paid Ads II: Monetizing Ads Efficiently

(45:47) - Personal Lessons from Paid Ads

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The Game w/ Alex Hormozi

$100M Leads Audiobook Part 6 – Run Paid Ads | Ep 591

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Effective advertising relies on targeting the right audience

Crafting compelling ads requires attention-grabbing call-outs, value propositions, and clear calls to action

Scaling paid ads involves progressive investment and optimizing profitability

Evaluating cost and returns is crucial for advertising efficiency

Personal lessons and tips for successful paid advertising

How to Use Callouts to Get Attention

How Paid Ads Work: Reaching Cold Audiences

Scaling Your Budget Based on Customer Acquisition

Call out the right people and have an amazing offer

Get the Snipd
podcast app

AI-powered
podcast player

Discover
highlights

Save any
moment

Share
& Export

AI-powered
podcast player

Discover
highlights

The Game w/ Alex Hormozi

$100M Leads Audiobook Part 6 – Run Paid Ads | Ep 591

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Effective advertising relies on targeting the right audience

Crafting compelling ads requires attention-grabbing call-outs, value propositions, and clear calls to action

Scaling paid ads involves progressive investment and optimizing profitability

Evaluating cost and returns is crucial for advertising efficiency

Personal lessons and tips for successful paid advertising

How to Use Callouts to Get Attention

How Paid Ads Work: Reaching Cold Audiences

Scaling Your Budget Based on Customer Acquisition

Call out the right people and have an amazing offer

Get the Snipdpodcast app

AI-poweredpodcast player

Discoverhighlights

Save anymoment

Share& Export

AI-poweredpodcast player

Discoverhighlights

Get the Snipd
podcast app

AI-powered
podcast player

Discover
highlights

Save any
moment

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& Export

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Discover
highlights