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Alex Hormozi: I Lost Everything Twice… Then Made $26M In 18 Months | Alex Hormozi Interview
My First Million
Expand Revenue by Leveraging Existing Customers
Businesses typically start with a positive front-end return on investment (ROI) by acquiring customers effectively, but often lack a backend strategy to maximize revenue. Initially, a small group of founders achieved a three-to-one lifetime value (LTV) to customer acquisition cost (CAC) ratio, indicating a successful customer acquisition model. To enhance profitability, it's essential to explore additional sales opportunities for existing customers, transforming initial single transactions into multiple revenue streams.
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