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Top tips from Marketing experts!
Marketing Against The Grain
Understanding Audience for Successful Marketing
Craft messaging that resonates with your audience by understanding their demographics, behaviors, attitudes, and preferences. Place these messages where they pay attention, such as TV shows, billboards, radio stations, magazines, social networks, websites, podcasts, YouTube channels, webinars, and events. Measure success based on time series or geographic-based lift, not just on click data and attribution.
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