The Power of Demonstrations in Sales and Marketing

2min Snip

00:00

Play full episode

Summary

Comments

Transcript

Episode notes

Demonstrations hold significant power in sales and marketing. Presenting a live demo showcasing a product's capabilities can effectively communicate its value proposition to customers. Unlike traditional slides highlighting features, a compelling demo can instantly capture customer understanding and interest, leading to quicker comprehension and appreciation of the product's benefits. A successful demo can outshine a thousand presentation slides, creating a memorable and impactful experience that resonates with potential customers. The ability to provide a hands-on experience to prospects is deemed crucial for entrepreneurial success, enabling them to stand out and connect with customers on a deeper level.

With his trademark wit and wisdom, Guy Kawasaki shares lessons from his trailblazing journeys in tech and investing. He was “software evangelist” at Apple when the company launched its revolutionary Macintosh line. He went on to lead his own wide-ranging ventures, and today has reprised his role as “evangelist” at the graphic design platform Canva. Guy has also written 16 books and hosts the “Remarkable People” podcast, which is now a book of the same name. He offers valuable insights on fostering a growth mindset, embracing change, and harnessing the power of AI to supercharge innovation.

Read a transcript of this episode: https://mastersofscale.com

Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.