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#176: April Dunford – How self-publishing a book exploded her client service business.
Creator Science
Product Launch and Marketing Strategies for Books
Product launches for books involve pre-launch phases to generate excitement, including teasing the product with the press and audience, followed by pre-orders to build hype. After the launch, sustained effort is crucial with press releases, events, and follow-up activities. Success announcements highlighting positive reviews and feedback further boost sales. Additional strategies like delayed releases of supplementary material, point releases with new features, and sales after one year can extend the book's sales momentum and engagement.
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