The Evolution of Content and Creating Good Content

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To create good content, start by mapping out the customer journey and answering all their questions in different formats. It's important to provide options for customers to consume the content in their preferred way. Content marketers should focus on providing valuable information rather than just being creative.

Starting from his initial role conducting tours of correctional facilities to emerging as one of the most accomplished marketers currently in operation, delving into Jay Baer's mind is akin to possessing a personalized collection of marketing strategies.

Jay immersed himself in the realm of the internet prior to its true inception and has consistently maintained a proactive stance. Accompany Daniel and Jay as they delve into the reasons behind the increasing necessity of speed in both customer experience and marketing, the optimal approach to content generation, and the significance of engaging in conversations with clients.

Furthermore, you will also gain insights into Jay's belief regarding the substantial emphasis marketers should place on customer retention, extending beyond the scope of mere customer acquisition.