AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
55sec snip
#152 CEO Gainsight, Nick Mehta: Human-First
Grit
The Importance of Unmeasurable Marketing and Emotional Connection in B2B Marketing
In B2B marketing, the most valuable aspect is changing people's hearts and minds. Human beings make decisions based on emotion and justify them rationally. Building a bias for a particular vendor can influence decision-making even when comparing others on a grid.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode