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Orangetheory Fitness: Ellen Latham
How I Built This with Guy Raz
Challenges and Lessons Learned from Franchising Orange Theory Studios
Within 18 months, 12 Orange Theory studios were opened, all of which were franchised. However, the initial franchise units did not perform well due to lack of training and the need to improve systems and processes. To be successful in franchising, it is important to have the right franchisee and staff, a well-designed program, and efficient processes. As a result, franchising was temporarily halted.
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